NF Group Indonesia's project marketing division has driven successful real estate launches across the island for over two decades. Our master agency model provides developers with a streamlined, comprehensive solution that eliminates complexity and maximises results.

As your dedicated master agency partner, we serve as the central hub coordinating all aspects of your project's market entry. From initial strategic marketing through final property handover, we manage relationships with sub-agencies, oversee buyer engagement, and ensure seamless execution at every stage.


This unified approach means developers work with one trusted partner rather than juggling multiple agencies, creating efficiency while maintaining the highest standards of service delivery. Our extensive network and deep market knowledge in Bali's real estate landscape translate directly into faster sales cycles and stronger project outcomes.

From polished digital campaigns and glossy brochures to lively launch events and private tours, our approach blends online innovation with real-world engagement. We coordinate every detail keeping a close eye on market trends, pricing, and the competition to ensure sales performance is optimised and developer returns maximised.

Sales and Lead Generation

Our comprehensive sales strategy encompasses lead generation through targeted digital marketing campaigns, strategic advertising initiatives, and established real estate agent networks, while managing the complete sales cycle from initial customer inquiry through final contract execution. We engage specialized sales teams extensively trained on all project details, competitive pricing structures, and available legal structuring options advice to maximize conversion rates. Additionally, we coordinate high-impact launch events, open houses, and exclusive VIP preview events designed to create market buzz and drive strong initial sales momentum for the project.

Channel Management & Partnership Program

We don’t work alone. NF Group Indonesia builds and manages a powerful network of sub-agents, brokers, and dedicated sales teams. We recruit, train, and motivate these partners, ensuring they represent your project with professionalism and consistency. Our partnership program includes clear commission structures, ongoing support, and performance monitoring to keep everyone aligned and energised.

Communication is at the heart of what we do. For developers, we deliver regular updates, transparent reporting, and actionable market feedback. For buyers, we offer professional guidance, organise viewings, manage the sales process, and even further assist by directing to proven and experienced legal and tax service providers. Our team is always available to answer questions and smooth out any bumps along the way.

Market Intelligence & Advisory


As a Master Agent NF Group Indonesia’s role goes beyond sales. We offer developers real-time insights into Bali’s fast-moving property market, including pricing recommendations, product mix advice, and timing strategies. Our deep local knowledge helps to make smart decisions that maximise returns and minimise risk.

Project Lifecycle Management


We typically remain involved throughout the entire development lifecycle, adapting strategies as projects progress from launch through construction to handover. We manage buyer communications during construction delays, coordinate completion activities, and often handle post-sale customer service issues.


The Master Agent model is particularly valuable for developers who lack in-house sales expertise or prefer to focus on development activities while outsourcing the complexities of marketing and sales to specialised professionals with established market networks and proven expertise.